ICBW is a purpose-driven streetwear brand that transforms personal and societal struggles into wearable art.

Each collection tells a story of resilience, turning themes like

survival, cancer awareness, and mental health into bold graphic statements that resonate with today’s youth.

Launch a brand in the saturated streetwear market with a deeply meaningful message at its core.

The challenge was to make ICBW’s powerful stories of survival and hope visible and relatable,

ensuring the clothing served as a medium for meaningful conversation rather than just fashion.

• Developed brand strategy centered on “scars as proof of strength”

• Created the complete visual identity and brand messaging

• Designed and built their e-commerce platform

• Produced social content that highlighted each drop’s unique story

• Established their core philosophy of clothing with purpose

• A powerful brand identity that stands out in the streetwear space

• A loyal community connected through shared stories of resilience

• A foundation for meaningful conversations around mental health and perseverance

• A platform for future collections to continue driving social impact