Crunch Munch
2025
Industry
Food & Beverage
Brand Profile.
Crunch Munch is a Florida-based fried chicken fast-food restaurant designed to be a fun and tasty experience.
Located near the beach, it uniquely caters to both Gen Z and families, creating a playful atmosphere that appeals to all ages.
The Challenge.
To launch a new player in the competitive fast-food space by creating a distinct brand identity that cuts through the noise.
The goal was to build a brand associated with humor and a memorable, playful experience, not just food.
Our Solution.
We developed a comprehensive branding and strategy focused on fun:
-
Created a vibrant brand identity centered around humor and playfulness
-
Developed fictional chicken character cards to build a unique brand world
-
Established a strategic positioning that satisfies both Gen Z and family demographics



