Crunch Munch is a Florida-based fried chicken fast-food restaurant designed to be a fun and tasty experience.

Located near the beach, it uniquely caters to both Gen Z and families, creating a playful atmosphere that appeals to all ages.

To launch a new player in the competitive fast-food space by creating a distinct brand identity that cuts through the noise.

The goal was to build a brand associated with humor and a memorable, playful experience, not just food.

• Created a vibrant brand identity centered around humor and playfulness

• Developed fictional chicken character cards to build a unique brand world

• Established a strategic positioning that satisfies both Gen Z and family demographics