Outfinity is an Egyptian smart-casual clothing brand for the modern hustler. Designed primarily for young adult men,

its timeless pieces are meant to enhance the wearer’s own identity—providing an edge of seriousness, comfort, and nonchalant pride on their journey.

To launch a new clothing brand in a saturated market with a clear, powerful philosophy.

The goal was to translate the conceptual “infinity” symbol into a brand that stands for limitless potential and timeless style.

• Developed the core brand strategy and “limitless potential” messaging

• Created the complete visual identity and branding

• Executed the marketing strategy

• Designed and built the e-commerce website