Strikers 17 began as premium gym wear and evolved into a complete athleisure brand.

The brand represents the modern active woman who values both performance and style,

clothing that transitions effortlessly from workout sessions to daily life.

The brand faced a crucial transition point: moving beyond gym-specific apparel to become a lifestyle brand while maintaining their core identity.

They needed to establish an independent reach beyond influencer-dependent marketing and create genuine emotional connections with their audience.

• Created the core brand philosophy: “Working hard isn’t just working out”

• Executed international photoshoots across Egypt, America, and Mexico

• Redesigned their e-commerce platform and user experience

• Developed social media content and advertising campaigns

• Established new collection design and creative direction

• Grew Instagram followers from 45K to 61K in 6 months

• Doubled conversion rates across all platforms

• Achieved minimum 6x return on ad spend

• Established a distinctive brand voice in the competitive athleisure space

• Built an engaged community around their empowering message